The family don't really matter
Have you ever noticed when anybody in the public eye has done anything wrong or being involved in a scandal say with regards to press attention, "You have no idea what effect you are having on my family?", but if they cared or thought about their family so much, they wouldn't have committed the offence or behaved in such a fashion to attract attention in the first place! That is often their shield against what they have done. Like celebrities having affairs and then posing with their wife and kids or other family members, all wearing sickly false grins on their faces. If it's not working, it's not working.